Gallimard Jeunesse Banner Drapes Statue

Imagine Place Édouard VII turning into a [captivating] stage for a literary revelation. That’s the [distinctive] premise of this Gallimard Jeunesse mixed reality ad featuring the fantasy series Impossible Creatures. The video unfolds as the camera glides across the Parisian square and comes to rest on the bronze equestrian statue of King Edward VII, now entirely covered by a giant vertical banner promoting the book: at the top, the name “KATHERINE RUNDELL” appears in white capital letters, followed by the bold golden-yellow title “IMPOSSIBLES CRÉATURES” and the subtitle “LE ROYAUME IMPOSSIBLE,” while the center showcases vivid artwork of a griffin framed by dense green foliage and the Gallimard Jeunesse logo anchors the bottom, with the shot holding on this transformed monument until the video ends to underline the book as a major adventure for young readers. Using [magical] [computer generated graphics], this Gallimard Jeunesse mixed reality ad transforms Place Édouard VII into an [memorable] product showcase.