Reunion Island Trees Take Over Eiffel Tower
Improvable
Credits
Brand: Reunion Island Tourism
Agency: Pickers
Production Company: Pickers
VFX: Pickers
Creative Director: Clémence Grillot
Sound: Pickers
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In this Reunion Island Tourism FOOH ad, the scene opens on an ordinary Parisian pavement with people standing along the sidewalk as the camera slowly tilts up to reveal the Eiffel Tower being overtaken by lush tropical trees and flowers through vivid CGI effects. The ad dramatically reimagines this iconic monument as a soaring green paradise, with Reunion Island Tourism’s image emerging as a gateway to a vibrant escape where a blossoming red-flowered tree frames the fully transformed tower and the white LA RÉUNION title and logo emphasize the island’s intense natural beauty. A distinctive narrative that masterfully blends imagination and brand identity with a clear promise of an exotic destination filled with rich, immersive scenery.
