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Bolt Living Room Furniture Circles Roundabout

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FOOH Impact Score

Improvable

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Credits

Brand: Bolt

Metadata

Brand Industry: Services

Country: Unknown

City: Unknown

Effects / Animations: Cloth, Large Objects, Simple Motion

Surroundings: City, Roundabout

Date posted: September 25, 2023

Source: Instagram

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This Bolt cgi campaign begins with a calm view of a city roundabout as an oversized green couch slowly rolls into frame, transforming the familiar traffic scene into something new. This moment cleverly highlights Bolt’s vision of people-first urban spaces as the couch is soon joined by a giant lamp, huge bedroom slippers, a table with a white tablecloth and vase, a plant, and a chair, all circling the roundabout together to turn the roadway into a moving living room, anchored by a green sign on the pavement that reads “Bolt pick up & drop off point,” reinforcing the idea of a more welcoming city experience. As a perfect blend of engaging storytelling and distinctive product integration, the CGI enhancement is designed for promoting Bolt’s mission to make cities feel more comfortable and less dominated by cars.

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