PGA Championship Ball Hits Liberty Bell Crack
Outstanding
Credits
Brand: PGA Championship
Agency: adam+gary
Production Company: adam+gary
VFX: adam+gary
Creative Director: adam+gary
Sound: adam+gary
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In this PGA Championship faux ooh ad, a close-up of a golf ball branded with the tournament’s logo rests on a tee against a rich green backdrop as a club swings in and sends it soaring. The scene unfolds as the ball rockets across Aronimink Golf Club, then an aerial view tracks its rapid flight toward Philadelphia, zipping past the Philadelphia Museum of Art with the skyline behind it, bouncing along the museum’s famous staircase before racing through the city streets, gliding by Philadelphia City Hall down Broad Street, ricocheting toward Independence Hall to strike its tower, and finally dropping into the Liberty Bell’s iconic crack in a tight close-up, tying the championship’s arrival to the city’s historic landmarks. With a distinctive use of CGI effects, this PGA Championship tournament promo faux ooh ad transforms Philadelphia’s historical icons into a fresh, relatable spectacle, highlighting PGA Championship’s goal of celebrating the event’s connection to the city’s heritage.







