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Sephora Floating Leaves Swarm Athens

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FOOH Impact Score

Solid

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Credits

Brand: Sephora

Agency: Brave & Admine

Production Company: Forgotten Creative Technology Studio

VFX: Forgotten Creative Technology Studio

Metadata

Brand Industry: Beauty & Personal Care

Country: Greece

City: Athens

Effects / Animations: Human Interaction, Floating & Flying Objects

Surroundings: Sephora Storefront, Ermou Street, City

Date posted: May 10, 2026

Source: Instagram

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Imagine the Parthenon asking Athens for a little extra glow just in time for Mother’s Day. That’s the distinctive premise of this Sephora mixed reality ad featuring the simple act of a single green leaf setting off a citywide transformation. The video unfolds as the scene opens on Sephora Ermou, its upper facade framed with decorative green leaves while a calm pavement stretches in front, then across the street a woman’s hand releases a green leaf printed with Greek text meaning “I love you,” the leaf drifting upward as the camera follows it into the sky where more leaves gather and swirl, before the view widens to reveal Athens from above as countless leaves float over the city and rooftops become covered in lush greenery that spreads like rooftop gardens, blooming and thickening as the camera slowly zooms in until one leaf flies straight into the lens, filling the screen with green and revealing stylized spinning leaves in the corner beside the line “FULL MOTHER ENERGY,” signaling Sephora’s Mother’s Day celebration. Using impactful CGI effects, this Sephora mixed reality ad transforms the heart of Athens into a memorable product showcase that visually links love for mothers with a flourishing, citywide burst of beauty.

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