Nespresso Giant Iced Tumbler Emerges From Pool

This Nespresso FOOH campaign begins with cube-style shelves filled with Nespresso iced tumblers featuring clear bodies, purple straw covers, and purple lid linings, centered around a large purple cube with the brand logo. This moment cleverly highlights the brand’s role as the Festival de Cannes 2026 official partner as a hand presses the purple cube inward, triggering a text overlay reading “FESTIVAL DE CANNES OFFICIAL PARTNER” before the scene transitions to an aerial view of a modern floating luxury lounge surrounded by water, where a square swimming pool at the center dramatically opens up and reveals a giant Nespresso iced tumbler half-filled with coffee that rises from within the pool, hovers briefly above the water, then descends and disappears beneath the closing pool floor. As a perfect blend of dynamic storytelling and resonant product integration, the CGI enhancement is designed for strengthening Nespresso’s association with the prestige and atmosphere of the Festival de Cannes 2026.