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Burga Giant iPhone Changes Cases in Paris

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FOOH Impact Score

Impressive

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Credits

Brand: Burga

Metadata

Brand Industry: Retail & Consumer Goods

Country: France

City: Paris

Effects / Animations: Large Objects, Simple Motion

Surrounding: Apple Champs-Élysées

Date posted: October 6, 2023

Source: Instagram

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In this Burga fake ooh ad, a giant iPhone stands upright in front of the Apple Champs-Élysées storefront in Paris, its black-and-white abstract case continuously transforming into new designs as the camera slowly moves closer. The ad humorously reimagines the famous Parisian flagship as a living fashion runway for tech accessories, with Burga’s ever-changing cases showcasing a CGI-driven display of style during Paris Fashion Week. A CGI effects execution that masterfully blends creativity with a memorable twist on how phone cases can embody high-end fashion in an urban landmark setting.

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