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Peitho Balloons Carry Giant Lip Balm Boxes

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FOOH Impact Score

Solid

S A B-Tier C
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Credits

Brand: Peitho

Production Company: Pixel By Pixel

Metadata

Brand Industry: Beauty & Personal Care

Country: United Kingdom

City: London

Effects / Animations: Floating & Flying Objects, Reveal & Unboxing

Surroundings: Regent Street, City

Date posted: October 13, 2024

Source: Instagram

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This Peitho cgi ad begins with a view of London’s Regent Street as giant pink balloons carrying oversized Peitho Lip Recovery Treatment Balm boxes float into the frame above the street corner. This moment cleverly highlights the balm’s hydrating and protective benefits as the branded balloons gently lower the large boxes onto the busy street, then lift the packaging to reveal the central box opening and a giant Peitho Lip Recovery balm rising, floating in the middle of the frame, and moving closer toward the camera before the video ends. As a perfect blend of captivating storytelling and distinctive product integration, the computer generated imagery enhancement is designed for promoting Peitho’s Lip Recovery balm as a go-to solution for lip hydration and protection.

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