FOOH Impact Score:
Solid
Learn moreThis Drykorn CGI campaign begins with a car driving down Dircksenstraße in Berlin, passing trams on the left and buildings on the right. This moment cleverly highlights the campaign’s uniqueness as the driver notices an unusual sight—a crane on the left side of the street holding a massive white pair of underwear, rotating in a clockwise direction. As the car continues, another crane on the right side carries the same oversized underwear, this time rotating counterclockwise, creating a striking visual along the urban backdrop. This campaign offers a chance to win a surprise package containing all the underwear essentials you need in your wardrobe. As a perfect blend of Captivating storytelling and Effective product integration, the CGI effects enhancement is designed for an engaging promotional campaign.
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