Drykorn White Underwear Rotating on Cranes

Drykorn White Underwear CGI Campaign

The Drykorn CGI campaign opens on Dircksenstraße, Berlin, with a car driving past trams and buildings. The driver observes a crane on the left side of the street, displaying a massive pair of white underwear rotating clockwise.

Further along, another crane on the right side presents an identical oversized pair of underwear, this time rotating counterclockwise, creating a striking visual against the urban backdrop. This campaign offers a chance to win a surprise package of underwear essentials.

The CGI effects enhance this promotional campaign, blending captivating storytelling with effective product integration.

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FOOH Impact ScoreImpressive
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Credits

Brand:Drykorn

Metadata

Work Type: FOOH
Brand Industry:Fashion & Apparel
Country:Germany
City:Berlin
Date posted:December 3, 2023
Source:Instagram