FOOH Impact Score:
Solid
Learn moreIn this Drykorn FOOH campaign, a man approaches the iconic KaDeWe in Berlin and is met with an unexpected sight. The scene unfolds as a massive multicolored Drykorn scarf unfurls down the façade of the building, rolling down smoothly like a banner while people pass through the entrance. With a Distinctive use of CGI effects, this Drykorn promotional ad transforms the retail space into a fresh, relatable spectacle, highlighting Drykorn’s commitment to highlighting special winter pieces to keep your dearest warm.
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