Drykorn Scarf Unveiled on Facade of Mall
Drykorn Scarf Unveiled at KaDeWe
This Drykorn FOOH campaign features a man approaching the iconic KaDeWe in Berlin. He is met with an unexpected sight as a massive, multicoloured Drykorn scarf unfurls down the building's façade.
The scarf rolls down smoothly like a banner while people pass through the entrance. This promotional ad uses CGI effects to transform the retail space into a fresh, relatable spectacle.
The campaign highlights Drykorn’s commitment to showcasing special winter pieces, designed to keep your dearest warm.
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FOOH Impact ScoreSolid
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