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Drykorn Scarf Unveiled on Facade of Mall

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Solid

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Credits

Brands: KaDeWe, Drykorn

Agency / Production / VFX: Unknown

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Metadata

Brand Industry: Fashion & Apparel

Country: Germany

City: Berlin

Effects / Animations: Large Objects, Cloth, Complex Motion

Surrounding: KaDeWe (Kaufhaus Des Westens)

Date posted: November 29, 2023

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In this Drykorn FOOH campaign, a man approaches the iconic KaDeWe in Berlin and is met with an unexpected sight. The scene unfolds as a massive multicolored Drykorn scarf unfurls down the façade of the building, rolling down smoothly like a banner while people pass through the entrance. With a Distinctive use of CGI effects, this Drykorn promotional ad transforms the retail space into a fresh, relatable spectacle, highlighting Drykorn’s commitment to highlighting special winter pieces to keep your dearest warm.

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