Nutella Snack Comes to Life From Billboard

In this Nutella FOOH campaign, the scene opens on a billboard mounted on a pole in a green park, where a flat image of a Nutella & Go pack with a breadstick dipped in chocolate sits beneath a clear blue sky alongside the translated line “Nutella taste in every crunch.” The scene unfolds as the camera zooms closer, a hand reaches out to grab the carton-style image of the Nutella & Go pack from the billboard, and the product abruptly enlarges and twists sideways into a giant 3D version, then appears in three synchronized layers that show the chocolate dip opening, the breadsticks appearing, and a breadstick being dipped into the smooth spread before transitioning to a clean white background where the oversized Nutella & Go rotates under the same tagline, promoting Nutella’s refreshed Nutella & Go packaging design. With a dynamic use of CGI effects, this Nutella snack pack FOOH campaign transforms an ordinary park billboard into a fresh, relatable spectacle, highlighting Nutella’s goal of showcasing the updated Nutella & Go pack and the promise of Nutella taste in every crunch.