ME+EM Giant Scarves Travel Through London
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FOOH Impact Score
Improvable
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A
B
C-Tier
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Brand: ME+EM
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In this ME+EM cgi video, a giant Silk Twill Border Scarf glides through the middle of Regent Street, its fabric curving and flowing smoothly above the traffic and buildings. The ad dramatically reimagines London’s familiar streets and a white clock tower as a serene runway for the brand’s Silk Scarves collection, with each oversized scarf moving like an elegant extension of the city’s architecture. A captivating piece that masterfully blends visual storytelling with computer generated imagery and a clear focus on ME+EM’s refined scarf design and identity.
