ME+EM Giant Shopping Bags Travel on Cable Wires

Imagine London’s iconic cable car line turning into a moving fashion runway in the sky. That’s the distinctive premise of this ME+EM mixed reality ad featuring giant branded shopping bags gliding above the city. The video unfolds as the scene opens on enormous brown ME+EM shopping bags attached to the IFS Cloud Cable Car in London, drifting smoothly over the River Thames with the skyline stretching into the distance beneath an early afternoon sky while boats travel along the water below, then shifts inside a cable car where the camera looks out through the window at the floating bags outside, before cutting to a low angle beneath a cable car tower showing the bags traveling along the cables in place of regular cabins, and finally moves to a viewpoint from a boat on the Thames, once again highlighting the oversized bags crossing the river as part of ME+EM’s city takeover campaign. Using engaging VFX, this ME+EM mixed reality ad transforms the London cable car into an impactful product showcase.