SPAR Giant Toilet Rolls on Bridge

In this SPAR FOOH ad, a man and woman stroll along Craigavon Bridge and stop to gaze at a giant installation of oversized Andrex toilet rolls digitally anchored across the upper span, with loose sheets fluttering above the River Foyle under a slightly gray-blue sky. The ad humorously reimagines the familiar city landmark with a clear depiction of two enormous rolls and a bold red promotional banner suspended between them, showcasing Andrex branding and SPAR’s Family Soft toilet roll deal through subtle computer generated graphics that feel grounded in the real environment as people continue walking beneath. A dynamic FOOH ad that masterfully blends lighthearted humor with product storytelling, as the camera glides closer to the banner, lingers on the promotional message against the city backdrop, then slowly pulls back to reveal the full bridge scene and the couple sharing a satisfied smile.