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Candy Crush Giant Candy Balloon Floats Above Crowd

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FOOH Impact Score

Solid

S A B-Tier C
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Credits

Brand: Candy Crush

Metadata

Brand Industry: Media & Entertainment

Country: United States of America

City: Chicago

Effects / Animations: Large Objects, Floating & Flying Objects

Surroundings: Chicago River, City

Date posted: March 17, 2026

Source: Instagram

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In this Candy Crush cgi ad, the scene opens with a giant inflatable balloon shaped like the green striped Candy Crush candy floating above the Chicago River, hovering over the water as crowds gather along the bridge and riverwalk to watch the oversized candy spectacle. The scene unfolds as the enormous green-and-white striped candy, secured with ropes to the bridge while people in green fill the nearby streets, becomes the center of attention, with the camera cutting to a closer angle showing onlookers below snapping photos before a top-down aerial shot reveals packed streets and bridges surrounding the river, all crowded with viewers dressed in green and focused on the floating candy, before shifting again to another angle of the balloon above the river to showcase Candy Crush’s Green Striped Candy takeover campaign. With a distinctive use of computer generated graphics, this Candy Crush mobile game cgi ad transforms the familiar Chicago River scene into a fresh, relatable spectacle, highlighting Candy Crush’s goal of turning the Green Striped Candy takeover into a citywide moment fans can experience together.

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