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Zarpellon Giant Earrings Fall in London

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FOOH Impact Score

Solid

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Credits

Brand: Zarpellon Joias

Agency: tiagao3D

Production Company: tiagao3D

VFX: tiagao3D

Creative Director: tiagao3D

Sound: tiagao3D

Metadata

Brand Industry: Fashion & Apparel

Country: United Kingdom

City: London

Effects / Animations: Falling Objects, Large Objects, Impact, Rigid-Body, Simple Motion

Surroundings: Storefront, City, Buses

Date posted: August 16, 2024

Source: Instagram

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In this Zarpellon Joias faux ooh ad, the scene opens on a London street with a polished Zarpellon storefront in view as a double-decker bus drives past, revealing the brand’s Quant collection earrings with smooth white oval surfaces wrapped in thick 18K gold plating. The scene unfolds as giant versions of these earrings begin dropping from the sky onto the street, rolling and scattering across the roadway while the boutique’s large billboard in the background mirrors the same elegant design, and another red double-decker bus passes from the opposite direction, framing the surreal moment of oversized jewelry embedded in the everyday city flow and promoting Zarpellon Joias’ Quant collection inspired by London Fashion Week. With a viral use of computer generated imagery, this Zarpellon Joias earring campaign faux ooh ad transforms a regular London streetscape into a fresh, relatable spectacle, highlighting Zarpellon Joias’ ambition to connect high-end jewelry design with global fashion culture.

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