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Kayak Giant WTF Balloons Float Above Airplane

B
FOOH Impact Score

Solid

S A B-Tier C
The FOOH Impact Score measures how effective a FOOH video is by analyzing key factors like engagement rate, viewership, and reach. By combining these performance indicators, the score provides a clear and accurate assessment of the video's impact. Learn more

Credits

Brand: Kayak

Metadata

Brand Industry: Travel & Hospitality

Country: Unknown

City: Unknown

Effects / Animations: Soft-Body, Large Objects

Surroundings: Airport, Airplane, Sky

Date posted: January 14, 2025

Source: Instagram

FOOH.com is the biggest mixed reality ad library. If you are the creator of this Kayak ad or would like to add your work Submit here!

Imagine an airport lounge overtaken by giant inflatable letters asking a loud question about travel itself. That’s the engaging premise of this Kayak mixed reality ad featuring the bold “WTF” future of travel message. The video unfolds as giant orange balloon letters spelling “WTF” sit across quiet airport waiting chairs with the runway and a parked airplane visible outside, then the scene cuts to a standard departures board that’s been altered to read “DEPWTFURES” as the camera moves in on the orange letters nestled between the white signage, before shifting to a view from inside an airplane looking out at clouds and the wing mid‑flight where the same orange balloons hover just beyond the window and slowly drift away into the sky one by one, starting with the “F,” hinting that travel confusion is lifting. Using innovative computer generated graphics, this Kayak mixed reality ad transforms a routine airport setting into a memorable product showcase for the brand’s future of travel campaign.

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