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Herbalife TV Giant Jar Emerges From Building

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FOOH Impact Score

Impressive

S A-Tier B C
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Credits

Brand: Herbalife TV

Metadata

Brand Industry: Beauty & Personal Care

Country: Unknown

City: Unknown

Effects / Animations: Floating & Flying Objects, Large Objects, Building Transformation

Surroundings: Building, Cars, Sky

Date posted: October 23, 2024

Source: Instagram

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This Herbalife TV FOOH campaign begins with a tall modern building under a clear blue sky, its glass façade reflecting the parked cars below. This moment cleverly highlights the innovation of the new Herbalife TV product launch as the central section of the building’s façade smoothly slides open to reveal a hidden interior space containing a giant Herbalife jar that floats outward, mushrooms emerge and circle around the structure, the oversized jar spins in midair while the mushrooms continue to move around it, then the mushrooms fly away and the jar slowly glides back inside before the glass front closes again to reveal the Herbalife branding across the surface. As a perfect blend of engaging storytelling and distinctive product integration, the CGI enhancement is designed for this FOOH campaign.

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