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DM Giant Bottle Floods Mermaid Statue With Suds

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FOOH Impact Score

Solid

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Credits

Brand: DM

Agency: Freundschaft

Production Company: re:make production

VFX: Kacper Król / Filip Rynkiewicz

Creative Director: Kacper Król

Metadata

Brand Industry: Retail & Consumer Goods

Country: Poland

City: Warsaw

Effects / Animations: Fluid & Splash, Large Objects, Floating & Flying Objects

Surroundings: Warsaw Mermaid Statue, Old Town Market Square

Date posted: September 23, 2024

Source: Instagram

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In this DM cgi ad, the camera glides over a cobblestone pavement covered in thick soap suds to introduce an oversized bottle of Balea Vanille Kokos Aqua Cell Soft standing next to the iconic Warsaw Mermaid Statue in Old Town Market Square. The scene unfolds as the lens pans upward to reveal the mermaid partially coated in foam, then zooms in on the huge yellow Balea bottle before pulling back to show torrents of suds overflowing from behind the statue, flooding the entire platform and sending gentle soap bubbles drifting through the air while a passerby on the side of the frame films the giant installation to capture DM’s first Warsaw store opening campaign. With a captivating use of computer generated imagery, this DM body wash cgi ad transforms a familiar city landmark into a fresh, relatable spectacle, highlighting DM’s Warsaw launch and local brand presence campaign promotional goal.

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