Stb Le Havre Giant Jersey Unfolds on Hotel Facade

In this STB Le Havre FOOH campaign, the scene opens on the Hôtel de Ville du Havre under a clear blue sky as the camera frames the façade where a giant white STB Le Havre basketball jersey dramatically unfurls and drapes down the front of the building. The scene unfolds as the oversized jersey, detailed with yellow and black linings and the logos of Nike, Suzuki, Eco Turbo, WalkW Grill, and the Elite 2 league, ripples in the wind while the camera slowly zooms closer toward the fabric, revealing the “Le Havre” branding, the bold number “76,” and the STB Le Havre basketball club crest before cutting to a wider city view that captures the full scale of the jersey hanging over the entrance and the street below, then pushing back in again to showcase the sponsor marks in sharper focus as the Elite 2 logo at the center briefly sparkles before the camera eases outward once more to frame the jersey as the hero of the Glow Up campaign for Elite 2. With a creative use of CGI effects, this STB Le Havre digital out-of-home spot FOOH campaign transforms the civic landmark into a fresh, relatable spectacle, highlighting STB Le Havre’s ambition to spotlight the club’s Glow Up campaign and new Elite 2 status.