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K-Citymarket Forklift Transports Giant Strawberry

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FOOH Impact Score

Solid

S A B-Tier C
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Credits

Brand: K-Citymarket

VFX: Santeri Salmi

Sound: Santeri Salmi

Metadata

Brand Industry: Retail & Consumer Goods

Country: Unknown

City: Unknown

Effects / Animations: Large Objects, Simple Motion

Surrounding: K-Citymarket

Date posted: May 5, 2025

Source: Instagram

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Imagine a familiar supermarket turned into a larger-than-life berry landscape. That’s the engaging premise of this K-Citymarket vfx advertising featuring the exclusive Marimekko Mansikkavuoret summer collection. The video unfolds as the scene opens on a K-Citymarket store where a green forklift carefully transports a giant striped strawberry colored pink and red, rolling it toward the entrance while the camera glides forward to reveal the façade with the word “tervetuloa” above the doors, two more oversized strawberries already arranged outside, storefront posters showcasing the same strawberry pattern with the text “Marimekko,” and soft white cream-like swirls gently floating in the sky overhead, giving the whole setting a fresh summer atmosphere that highlights the collection’s new color palette. Using memorable CGI, this K-Citymarket vfx advertising transforms the store exterior into an innovative product showcase.

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