Lufthansa Airplane Flies Across Changing Skies
Outstanding
Credits
Brand: Lufthansa
Agency: Oscar Bravo
Production Company: Oscar Bravo
VFX: rendersnek
Sound: Lucid Sound
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This Lufthansa FOOH campaign begins with a tranquil view of the open-air Munich Airport Center between Terminals 1 and 2, where a large blue billboard stands in the middle of the space. This moment cleverly highlights the airline’s global travel promise as the camera slowly pans to the right and the sky above the terminal rapidly shifts through a time-lapse of changing sunset colors, revealing the sentence-case message “Chase over 250 sunsets worldwide. yes.” beside the Lufthansa logo, an airplane gliding smoothly across the vivid horizon, and the overlay line “Sunsets fade. Memories don’t.” reinforcing the idea of lasting travel memories. As a perfect blend of distinctive storytelling and resonant product integration, the VFX enhancement is designed for promoting Lufthansa’s “Chase over 250 sunsets worldwide. yes.” global travel campaign.







