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Lufthansa Airplane Flies Across Changing Skies

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FOOH Impact Score

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Credits

Brand: Lufthansa

Agency: Oscar Bravo

Production Company: Oscar Bravo

VFX: rendersnek

Sound: Lucid Sound

Metadata

Brand Industry: Travel & Hospitality

Country: Germany

City: Munich

Effects / Animations: Simple Motion, Complex Motion

Surrounding: Munich Airport Center

Date posted: October 22, 2025

Source: Instagram

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This Lufthansa FOOH campaign begins with a tranquil view of the open-air Munich Airport Center between Terminals 1 and 2, where a large blue billboard stands in the middle of the space. This moment cleverly highlights the airline’s global travel promise as the camera slowly pans to the right and the sky above the terminal rapidly shifts through a time-lapse of changing sunset colors, revealing the sentence-case message “Chase over 250 sunsets worldwide. yes.” beside the Lufthansa logo, an airplane gliding smoothly across the vivid horizon, and the overlay line “Sunsets fade. Memories don’t.” reinforcing the idea of lasting travel memories. As a perfect blend of distinctive storytelling and resonant product integration, the VFX enhancement is designed for promoting Lufthansa’s “Chase over 250 sunsets worldwide. yes.” global travel campaign.

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