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Celsius Can Drops From Coconut Tree

A
FOOH Impact Score

Impressive

S A-Tier B C
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Credits

Brand: Celsius Energy Drink

Agency: Major Media Agency

Production Company: Major Media Agency

VFX: Major Media Agency

Creative Director: Max Gilberg

Metadata

Brand Industry: Food, Beverage & Tobacco

Country: United States of America

City: Oʻahu

Effects / Animations: Simple Motion, Human Interaction

Surroundings: Kaʻaʻawa Beach, Koʻolau Mountain Range

Date posted: March 6, 2025

Source: Instagram

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This Celsius cgi campaign begins with a tranquil view of Kaʻaʻawa Beach as the camera slowly pans upward to reveal coconut trees swaying along the shore with the rugged Koʻolau Mountain Range rising in the background. This moment cleverly highlights the tropical drink experience of Celsius Playa Vibe as one coconut tree branch bends toward the camera to reveal cans hanging where coconuts should be, a single can dropping into frame before a hand picks it up, holds it toward the lens to show the Playa Vibe flavor, then turns back toward the shoreline so the beach remains in the background while the can stays in focus, underscoring the flavor’s relaxed island vibe. As a perfect blend of engaging storytelling and insightful product integration, the CGI effects enhancement is designed for promoting Celsius’ Playa Vibe tropical refreshment in a vivid, destination-inspired way.

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