Mercedes-Benz Race Car Assembles From Helmet
Impressive
Credits
Brands: Mercedes-Benz, Le Ritz-Carlton Montréal
Agency: Major Media Agency
Production Company: Major Media Agency
VFX: Major Media Agency
Creative Director: Max Gilberg
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In this promotional ad of Mercedes-Benz, the scene opens with a view of The Ritz-Carlton Montréal. A blue Mercedes-Benz car is parked along the sidewalk in front of the hotel. The next camera angle shows a blue racing helmet being tossed toward the hotel entrance. Before the helmet reaches the ground, parts of a race car begin assembling around it while the helmet remains positioned where the driver would sit. As the vehicle fully forms, the body appears black with teal detailing and displays the logos of Petronas, Solera, and AMG. Once completely assembled, the race car speeds away from the hotel. This campaign promotes Mercedes-Benz’s racing arrival in Canada
