Pepsi Giant Claw Machine Releases Giant Cans

This Pepsi cgi ad begins with a nighttime view of Helsinki’s Narinkka Square, where a giant cloth printed with the Pepsi logo covers a mysterious installation at the brightly lit center of the plaza. This moment cleverly highlights the brand’s flair for larger-than-life experiences as the cloth suddenly drops to reveal a massive Pepsi claw machine encased in ice, two people step onto oversized left and right control buttons and signal the camera closer, then stomp to activate glowing directional lights that send the claw sliding down through cracking ice to grab a giant Pepsi can, swing it, and drop it into the prize chute with such force that the surrounding ice shatters and several giant cans roll out across the square while the claw keeps swaying above the remaining cans. As a perfect blend of distinctive storytelling and engaging product integration, the CGI enhancement is designed for promoting Pepsi’s immersive winter activation in Helsinki.