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Fazer Giant Ice Cream Tub on Beach

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FOOH Impact Score

Outstanding

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Credits

Brand: Fazer

Agency: SEK

Production Company: BäxLab

VFX: BäxLab

Creative Director: Pasi Käräjäoja / BäxLab

Sound: BäxLab

Metadata

Brand Industry: Food, Beverage & Tobacco

Country: Unknown

City: Unknown

Effect / Animation: Large Objects

Surrounding: Beach

Date posted: December 10, 2025

Source: Instagram

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In this Fazer cgi video, a vast beach shoreline features a giant Caramel & Nougat Crunchy ice cream tub resting on the sand as a woman stands in front of it while another oversized tub floats near the water. The ad humorously reimagines a calm seaside landscape with a Caramel & Nougat Crunchy ice cream hero product that turns the scene into a larger-than-life treat as the woman turns, lifts her phone, and captures a selfie with the towering tub behind her. A distinctive piece that masterfully blends humor and creativity with a memorable twist on product storytelling as the oversized tubs, birds in flight, and slow camera movement keep the focus on Fazer’s ice cream in a relaxed summer setting.

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