TV5 Giant Hockey Sticks Emerge From Billboard

Imagine Asematunneli in Helsinki turning into a live hockey arena inside a transit tunnel. That’s the creative premise of this TV5 mixed reality ad featuring a larger-than-life puck reveal for the IIHF World U20 Championship. The video unfolds as the scene opens inside the underground shopping passage connected to Rautatientori Metro Station and Helsinki Central Railway Station, where a huge rectangular billboard with the TV5 logo stands along the corridor; as the camera moves in, the screen smoothly switches to the text “U20,” then suddenly ripples like fabric and opens outward, allowing a giant hockey stick holding an oversized puck to emerge from inside the display, and as the camera pans right, a second giant hockey stick appears, the two enormous sticks begin knocking the puck back and forth between them in the middle of the tunnel walkway, before the puck finally drops and rolls across the floor toward the camera, turning to show the TV5 logo clearly printed on its surface as the shot lingers and the campaign message highlights the World U20 Championship airing on TV5 and HBO Max from December 26 to January 5. Using engaging computer generated graphics, this TV5 mixed reality ad transforms the everyday commuter tunnel into an authentic product showcase.