Super U Drones Form “Harry Potter” in the Sky
Solid
Credits
Brands: Super U, Harry Potter
Agency: Busterwood
Production Company: Busterwood Studio
VFX: Busterwood Studio
Creative Director: Sébastien Wullems
Sound: O'bahamas
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Imagine a busy supermarket parking lot turning into a nighttime stage for a glowing sky performance above a Super U store. That’s the captivating premise of this Super U fake ooh ad featuring a magical drone light activation inspired by floating and flying effects. The video unfolds as several illuminated drones drift through the dark sky above the Super U storefront, each carrying a soft glowing light as they rise higher, joined by more drones that hover and ascend in layered formation; the camera gently tilts upward, following their movement as the store’s façade remains visible below, and as the drones continue to climb into the night, they begin to arrange themselves with precise motion into the recognizable Super U logo, forming a bright, cohesive shape in the sky while the camera pushes closer to reveal the completed glowing emblem shining over the store. Using innovative computer generated graphics, this Super U fake ooh ad transforms the store’s exterior into an effective product showcase.







