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Super U Drones Form “Harry Potter” in the Sky

B
FOOH Impact Score

Solid

S A B-Tier C
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Credits

Brands: Super U, Harry Potter

Agency: Busterwood

Production Company: Busterwood Studio

VFX: Busterwood Studio

Creative Director: Sébastien Wullems

Sound: O'bahamas

Metadata

Brand Industry: Retail & Consumer Goods

Country: Unknown

City: Unknown

Effect / Animation: Fireworks & Droneshows

Surroundings: Parking Lot, Super U Store

Date posted: November 14, 2025

Source: Instagram

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Imagine a busy supermarket parking lot turning into a nighttime stage for a glowing sky performance above a Super U store. That’s the captivating premise of this Super U fake ooh ad featuring a magical drone light activation inspired by floating and flying effects. The video unfolds as several illuminated drones drift through the dark sky above the Super U storefront, each carrying a soft glowing light as they rise higher, joined by more drones that hover and ascend in layered formation; the camera gently tilts upward, following their movement as the store’s façade remains visible below, and as the drones continue to climb into the night, they begin to arrange themselves with precise motion into the recognizable Super U logo, forming a bright, cohesive shape in the sky while the camera pushes closer to reveal the completed glowing emblem shining over the store. Using innovative computer generated graphics, this Super U fake ooh ad transforms the store’s exterior into an effective product showcase.

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