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Cash United Padlock Lanterns Rise Into Night Sky

B
FOOH Impact Score

Solid

S A B-Tier C
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Credits

Brand: Cash United

Metadata

Brand Industry: Services

Country: Lebanon

City: Beirut

Effects / Animations: Floating & Flying Objects, Human Interaction

Surrounding: Beirut Waterfront Corniche

Date posted: April 10, 2024

Source: Instagram

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This Cash United cgi campaign begins with a Lebanese family of four standing on the sidewalk along the Beirut Waterfront Corniche, calmly surrounded by softly glowing padlock-shaped lanterns floating around them. This moment cleverly highlights the brand’s warm Eid Mubarak celebration message as the mother gently raises a luminous Cash United padlock lantern and releases it into the night sky, while the excited daughter jumps with joy and the father and son gaze upward, following the lantern as it drifts among other branded locks before the camera moves closer and transitions to a bold red screen featuring the line “CU every Eid!”, the CU logo, and the slogan “On Your Way.” As a perfect blend of memorable storytelling and authentic product integration, the CGI effects enhancement is designed for reinforcing Cash United’s presence during Eid and associating the brand with festive family moments.

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