Celio Giant Denim Airship Flies Above Paris

Imagine a famous Parisian basilica becoming a stage for a denim spectacle in the sky. That’s the innovative premise of this Celio FOOH ad featuring a giant pair of jeans drifting above the city. The video unfolds as the scene opens on Sacré-Cœur Basilica crowning Montmartre hill, with people standing, walking, and taking photos on the steps, when a massive blue airship glides across a sky filled with fluffy white clouds; the camera tracks the moving craft and then tilts downward as if the person filming steps toward the terrace to keep following it over Paris, revealing in a closer view that the surface of the huge airship is made of denim while a giant pair of denim jeans hangs beneath it, swaying in the wind as it flies above the rooftops to promote Celio’s “BIG jeans” activation and the chance to win gift cards at Forum Les Halles. Using engaging computer generated imagery, this Celio FOOH ad transforms the Paris skyline into an authentic product showcase.