Victoria’s Secret Giant Cloth Floats Across Pune

This Victoria’s Secret faux ooh ad begins with a sweeping view of Shaniwar Wada as a giant pink-and-white striped cloth floats out from the arched entrance and rolls onto the street. This moment cleverly highlights the store’s arrival in the city as the flowing fabric transforms the pavement beneath it into the same striped pattern, fills the entire frame, then reappears at Savitribai Phule Pune University twirling around the university tower, before shifting to Aga Khan Palace and its courtyard where the cloth continues to drift, later moving above Pune’s streets as matching pink-and-white striped cars drive below and pedestrian crossings mirror the stripes, then gliding across the afternoon skyline before the scene changes to nighttime at Phoenix Avenue of Stars with the camera panning across the façade as the striped cloth approaches, finally cutting to a full pink-and-white striped background that reveals the text “VICTORIA’S SECRET NOW OPEN” alongside “Phoenix Avenue of Stars” and “Upper Ground Floor.” As a perfect blend of engaging storytelling and authentic product integration, the computer generated imagery enhancement is designed for announcing the new store opening and building awareness in Pune.