DAMAC Properties Trees Form Number 2 on Island
Improvable
Credits
Brand: DAMAC Properties
Agency: HAUT CGI Video Production
Production Company: HAUT CGI Video Production
VFX: HAUT CGI Video Production
Creative Director: HAUT CGI Video Production
Sound: HAUT CGI Video Production
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This DAMAC Properties faux ooh ad begins with a close-up of Farhana Bodi in relaxed summer attire and sunglasses, holding a coconut with a straw as she gazes up toward a camera positioned above her. This moment cleverly highlights the island-inspired lifestyle experience of DAMAC Properties’ Islands 2 development as she slowly removes and then replaces her sunglasses while lounging on a sunbed on a sandy beach, before the camera gradually zooms out to reveal the entire surrounding island with lush green trees and clear blue waters, where the greenery subtly forms the shape of the number “2,” followed by a traced outline of the number and the vertical appearance of the word “ISLANDS” to complete “ISLANDS 2,” all beneath the DAMAC logo as birds glide across the sky and the view lingers on the tropical panorama. As a perfect blend of memorable storytelling and dynamic product integration, the CGI effects enhancement is designed for promoting the aspirational, island-inspired lifestyle of the Islands 2 community.







