Beauty Works Giant Bags Glide Through London
Solid
Credits
Brand: Beauty Works Hair Extensions
Agency: HAUT CGI Video Production
Production Company: HAUT CGI Video Production
VFX: HAUT CGI Video Production
Creative Director: HAUT CGI Video Production
Sound: HAUT CGI Video Production
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In this Beauty Works mixed reality ad, the scene opens on London’s Piccadilly Lights, where a model appears beside the Beauty Works logo as bold “BEST EVER OFFERS” text and glowing cursive “Black Friday” lettering set the tone for the city-sized promotion. The ad humorously reimagines central London with giant Beauty Works shopping bags gliding along the streets, turning everyday traffic into a captivating Black Friday parade powered by subtle CGI effects that make the bags feel seamlessly embedded in the urban landscape. A dynamic mixed reality ad that masterfully blends lighthearted surprise with a clear celebration of Beauty Works’ biggest Black Friday savings of the year, reinforcing the brand’s identity through larger-than-life retail icons moving past landmarks like Harrods and iconic London avenues.







