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Clay And Glow Giant Gift Box Delivered by Balloons

B
FOOH Impact Score

Solid

S A B-Tier C
The FOOH Impact Score measures how effective a FOOH video is by analyzing key factors like engagement rate, viewership, and reach. By combining these performance indicators, the score provides a clear and accurate assessment of the video's impact. Learn more

Credits

Brands: Clay and Glow, ICI PARIS XL

Who we think created this: lisaolierookmedia

Metadata

Brand Industry: Beauty & Personal Care

Country: Netherlands

City: Amsterdam

Effects / Animations: Floating & Flying Objects, Large Objects, Reveal & Unboxing, Cloth

Surroundings: Runstraat 26, City

Date posted: June 29, 2025

Source: Instagram

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This Clay And Glow cgi ad begins with a giant light pink gift box with a maroon ribbon, suspended over Runstraat in front of the NORTVI flagship store at Runstraat 26 by several oversized pink foil balloons printed with the Clay And Glow logo slowly descending toward the street. This moment cleverly highlights the launch of Clay And Glow’s new blush collection and its availability at ICI Paris XL stores as the enormous box lands with a soft impact, the ribbon unwraps itself, the lid is lifted away by the balloons, and three giant Clay And Glow blushes in different shades are revealed inside, while the camera lingers on the oversized products and the embossed text “NEW PRODUCT” on the base of the box underlines the announcement. As a perfect blend of creative storytelling and resonant product integration, the CGI enhancement is designed for driving excitement and awareness for the new blush range and its in-store debut.

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