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Clay And Glow UFO Drops Giant Skincare Product

B
FOOH Impact Score

Solid

S A B-Tier C
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Credits

Brand: Clay and Glow

Metadata

Brand Industry: Beauty & Personal Care

Country: United States of America

City: New York

Effects / Animations: Floating & Flying Objects, Large Objects, Simple Motion

Surroundings: City, Broadway

Date posted: October 3, 2024

Source: Instagram

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In this Clay And Glow cgi campaign, the scene opens on a bustling Broadway view looking north toward Times Square in Manhattan as a purple UFO glides above the street, guiding us toward the brand’s Clear & Glow Spot Treatment Gel. The scene unfolds as the spacecraft weaves between the surrounding buildings, slows over the roadway, and projects a focused beam of light that materializes a giant blue tube of Clay And Glow Clear & Glow Spot Treatment Gel in the middle of the street, lowering the oversized skincare product into position before the UFO flies off and vanishes while the camera lingers on the product standing tall at the center of the city. With a memorable use of computer generated imagery, this Clay And Glow Clear & Glow Spot Treatment Gel cgi campaign transforms the familiar New York streetscape into a fresh, relatable spectacle, highlighting Clay And Glow’s goal of promoting its Clear & Glow Spot Treatment Gel as a bold solution for targeted skincare.

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