Clinique Giant Serum Crowns Paris Fountain

Imagine Place de la Concorde itself needing a skincare solution. That’s the distinctive premise of this Clinique mixed reality ad featuring the Moisture Surge Active Glow Serum. The video unfolds as the scene opens with a view from a moving vehicle traveling through Place de la Concorde, where a giant Clinique Moisture Surge Active Glow Serum bottle is positioned above the Fontaine des Mers while the Eiffel Tower stands in the background, the camera zooms in before shifting to a closer view from in front of the fountain as water jets from the fountain spray toward the towering serum bottle, the perspective moves even closer to showcase the oversized product, then the next scene reveals the installation in the afternoon as the camera slowly zooms toward the giant bottle against the open sky, a bird gently lands on top of the product, and the scene changes again to another angle of the monumental serum as the sky takes on a warm orange glow at dusk, with additional views highlighting the product above the fountain against increasingly vibrant sunset skies to promote the hydrating, brightening, and exfoliating benefits of Clinique’s Moisture Surge Active Glow Serum. Using innovative computer generated graphics, this Clinique mixed reality ad transforms Place de la Concorde into an engaging product showcase.