Cloud 10 Beauty Building Reveals Giant Bottle

This Cloud 10 Beauty faux ooh ad begins with a tall corner building viewed from street level as its solid facade suddenly starts to soften and fold like fabric just as a woman steps toward a pedestrian crossing and pauses, intrigued, taking out her phone to capture the moment. This moment cleverly highlights the clarity of Paula’s Choice exfoliants as the silver cloth-like exterior peels away to unveil a giant bottle of Paula’s Choice exfoliant, before the scene cuts to a close-up of two life-size bottles on screen while bold text asks “Should you use BHA OR AHA?”, first introducing the AHA formula working above the skin’s surface to refine texture and tone, then shifting to the BHA formula working below the skin’s surface to unclog pores, and finally showing both bottles side by side with messaging that together they leave skin glowing and work for all skin types and tones, reinforcing the benefits of using either or both in a simple, informative way. As a perfect blend of distinctive storytelling and dynamic product integration, the augmented reality enhancement is designed for driving awareness of Cloud 10 Beauty’s Paula’s Choice exfoliant range and clearly explaining the difference between AHA and BHA.