Desigual Giant Ribbon Wraps Duomo di Milano

In this Desigual cgi campaign, the scene opens with a view of the Duomo di Milano on a clear day as a giant pink ribbon carrying a heart-shaped tag with the Desigual “D” logo and the text “Milan Pop-Up 9th–11th May” floats into frame and begins circling the cathedral to introduce the Not A Doll fashion collection. The scene unfolds as the ribbon accelerates and wraps around the Duomo while people continue walking across the square, then the camera shifts angles to follow the ribbon extending around the opposite side of the cathedral until both ends meet to form a huge bow around the landmark, with the heart-shaped tag still attached next to additional tags reading “ESTER EXPÓSITO” and “NOT A DOLL,” before the camera pulls out to a wide view that reveals the full installation surrounding the monument and promotes Desigual’s Milan pop-up event and its collaboration with Ester Expósito. With a captivating use of CGI, this Desigual pop-up fashion campaign transforms the historic cathedral into a fresh, relatable spectacle, highlighting Desigual’s goal of driving awareness and excitement for its Not A Doll collection and Milan activation.