Eyesmag Cloud Sailboat Floats Across Seoul

In this Tommy Hilfiger FOOH ad, a giant sailboat shaped from cotton-like clouds floats down a city street between tall buildings, its white and blue-striped sails gliding toward the camera before it turns and heads for Lotte World Tower and Lotte World Mall in smooth CGI effects. The ad dramatically reimagines the familiar Seoul skyline and the Han River as a stage where the dissolving cloud vessel reveals a branded Tommy Hilfiger sailboat in bold red, white, and blue, introducing the Summer 2026 pop-up at Lotte Avenue Jamsil and its nautical-inspired collection as the boat lands with a splash. A distinctive piece that masterfully blends imagination and brand identity with a focused story around Tommy Hilfiger’s Summer 2026 campaign.