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SŚAINT Giant Jersey Hangs on Poles

C
FOOH Impact Score

Improvable

S A B C-Tier
The FOOH Impact Score measures how effective a FOOH video is by analyzing key factors like engagement rate, viewership, and reach. By combining these performance indicators, the score provides a clear and accurate assessment of the video's impact. Learn more

Credits

Brands: SŚAINT, Newcastle Knights

Who we think created this: Day Five

Metadata

Brand Industry: Beauty & Personal Care

Country: Australia

City: Newcastle

Effects / Animations: Floating & Flying Objects, Large Objects, Cloth

Surrounding: City Ground Stadium

Date posted: May 26, 2026

Source: Instagram

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Imagine City Ground Stadium transforming into the canvas for a bold streetwear reveal. That’s the dynamic premise of this SŚAINT cgi ad featuring the new Newcastle Knights collaboration jersey taking center stage. The video unfolds as the scene opens on a wide side view of City Ground Stadium, where red squares on the bleachers rapidly flip back and forth, gradually forming the SŚAINT logo alongside the letters “NK,” before a red, white, and blue football branded with SŚAINT and NK suddenly launches from behind the stands and soars into a clear blue sky, then drops back down to land between two white poles on the pitch that hold a giant white jersey with a dark blue collar and horizontal red stripes, swaying gently in front of the branded bleachers as the ball bounces away and the camera slowly recenters on the oversized shirt fluttering in the wind. Using engaging computer generated graphics, this SŚAINT cgi ad transforms the stadium into an impactful product showcase.

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