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Halwani Bros Helicopter Lifts Giant Tahini Bottle

A
FOOH Impact Score

Impressive

S A-Tier B C
The FOOH Impact Score measures how effective a FOOH video is by analyzing key factors like engagement rate, viewership, and reach. By combining these performance indicators, the score provides a clear and accurate assessment of the video's impact. Learn more

Credits

Brand: Halwani Bros

Metadata

Brand Industry: Food, Beverage & Tobacco

Country: Saudi Arabia

City: Jeddah

Effects / Animations: Floating & Flying Objects, Fluid & Splash

Surroundings: City, National Commercial Bank Tower

Date posted: May 6, 2025

Source: Instagram

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In this Halwani Bros fake out of home ad, a helicopter soars above Jeddah’s afternoon skyline, hauling a giant bottle of spicy tahini sauce that squeezes a flowing trail of sauce onto the streets below as onlookers gaze up at the National Commercial Bank Tower and a proudly waving Saudi flag. The ad humorously reimagines the familiar cityscape as a [engaging] canvas, with the oversized bottle turning the airspace into a bold celebration of Saudi-made flavor through [computer generated imagery] that makes the spectacle feel larger than life. A [distinctive] that masterfully blends lighthearted surprise with brand storytelling, spotlighting Halwani Bros’ spicy tahini as a symbol of local pride and modern food culture anchored in Jeddah’s urban energy.

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