Dubai Mall Giant Suitcases Roll Through City

In this Dubai Mall mixed reality ad, an aerial view glides over the road in front of Dubai Mall with the Burj Khalifa rising in the background as giant green and red suitcases glide along the pavement like luggage on a conveyor belt. The scene unfolds as these oversized pieces of rolling luggage continue their steady journey across the walkway below while a jet aircraft passes overhead, towing a huge banner that promotes Dubai Mall’s airport check-in service, inviting travelers to check in before their flight and enjoy last-minute shopping, complete with a visual of a bright yellow suitcase beside an airline ticket; as the plane and banner drift out of frame, the towering bags keep moving forward until the video closes on a clean white screen with the Dubai Mall logo centered. With a distinctive use of computer generated imagery, this Dubai Mall airport check-in service mixed reality ad transforms the familiar cityscape into a fresh, relatable spectacle, highlighting Dubai Mall’s goal of driving awareness and usage of its convenient pre-flight check-in and shopping experience.