Galeries Lafayette Hello Kitty Bus in Paris

Imagine a Parisian shopping experience infused with Hello Kitty's charm. That’s the Captivating premise of this Hello Kitty FOOH ad featuring a special 50th-anniversary celebration at Galeries Lafayette Paris Haussmann. The video unfolds as a woman wearing a Hello Kitty 'Hello Paris' shirt stands at a pedestrian crossing, noticing a Hello Kitty bus passing by. She then spots another shopper carrying Hello Kitty bags and, once inside Galeries Lafayette Haussmann, is served a Hello Kitty toast. As she explores further, she encounters a vibrant Hello Kitty display filled with exclusive products from a collaboration, selecting an item with enthusiasm. Upon exiting, she carries her purchase in a charming Hello Kitty paper bag, and the campaign invites shoppers to win a limited-edition Hello Kitty shirt. Using Effective effects, this Hello Kitty FOOH ad transforms Galeries Lafayette Paris Haussmann into an Insightful product showcase.