Galeries Lafayette Hello Kitty Bus in Paris

This FOOH (fake out-of-home) ad imagines a special 50th-anniversary celebration for Hello Kitty at Galeries Lafayette Paris Haussmann. The video opens with a woman in a Hello Kitty 'Hello Paris' shirt at a pedestrian crossing, observing a Hello Kitty bus pass by. She then notices another shopper carrying Hello Kitty bags.

Inside Galeries Lafayette Haussmann, the woman is served a Hello Kitty toast and discovers a vibrant Hello Kitty display showcasing exclusive collaboration products. She enthusiastically selects an item. Upon exiting, she carries her purchase in a Hello Kitty paper bag. The campaign also invites shoppers to win a limited-edition Hello Kitty shirt.