Turkish Airlines Giant Phone on Soccer Field

In this Turkish Airlines faux ooh ad, a giant smartphone stands upright in the middle of a soccer field as Henry van Wincoop kicks a ball that triggers the Turkish Airlines app to open, revealing options like “Book a Flight” and “Check In” on its bright screen. The ad humorously reimagines a typical mobile booking journey as a physical interaction on the pitch, with Henry using precise shots to select Miles&Smiles prompts, choose a Florence to JFK itinerary for June 15–21, and complete his reservation while the phone seamlessly shifts from towering field installation to a normal-sized device in his hand as a Turkish Airlines aircraft soars overhead. A captivating sequence that masterfully blends action and brand storytelling with a smooth demonstration of the airline’s mobile app for football fans traveling worldwide.