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Swarovski Giant Yankees Caps Float Over New York

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FOOH Impact Score

Outstanding

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Credits

Brands: Swarovski, 47, MLB

Metadata

Brand Industry: Fashion & Apparel

Country: United States of America

City: New York

Effects / Animations: Floating & Flying Objects, Large Objects

Surroundings: Flatiron Building, Washington Arch Square, MAnhattan Bridge, Statue of Liberty

Date posted: June 16, 2026

Source: Instagram

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This Swarovski mixed reality ad begins with a sweeping view of the New York City skyline as several giant crystal-accented baseball caps float toward the city. This moment cleverly highlights the collaboration’s focus on premium, crystal-adorned MLB headwear as oversized white, black, pink, and blue New York Yankees caps shimmer with light while drifting above the streets, passing between skyscrapers and landmarks, with a blue cap settling on the corner of the Flatiron Building, a white cap resting above the Washington Square Arch, a pink cap appearing on the Manhattan Bridge, and finally the Statue of Liberty wearing a giant blue Yankees cap whose sparkling NY logo fills the frame before transitioning to the Swarovski and ’47 logos, underscoring the new collection of crystal-covered Yankees caps. As a perfect blend of distinctive storytelling and engaging product integration, the CGI enhancement is designed for showcasing Swarovski’s collaboration with ’47 and MLB to elevate iconic New York Yankees caps with crystal detailing.

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