FOOH Impact Score:
Improvable
Learn moreThis Roborock FOOH campaign begins with a woman lying on the floor of a subway, searching under a vending machine for something. This moment cleverly highlights the efficiency of the product in unexpected situations as a Roborock S7 Max Ultra Robot Vacuum approaches, its headlight glowing. The vacuum quietly glides across the floor, cleaning up debris, and smoothly slides under the vending machine. From behind the vending machine, it pushes out two gold bars, leaving a clean trail in its wake. The vending machine is covered with a Black Friday ad for Roborock, featuring the product. Suddenly, the vending machine inflates and opens, releasing gold bars that scatter across the ground. A bold red text then appears: “Up to 400€ OFF.” This campaign urges everyone to treat yourself to this little helper for Black Friday. As a perfect blend of Innovative storytelling and Captivating product integration, the computer generated graphics enhancement is designed for grabbing attention during the promotion.
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