FOOH Impact Score:
Outstanding
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In this Nissan CGI ad, a sleek car cruises into the entrance of Abu Dhabi’s Etihad Stadium, strikingly aligning itself with a giant Connect 4 board dominating the scene. The ad humorously reimagines a classic children’s game as a triumphant celebration of Manchester City’s record-breaking fourth consecutive title, with a drone swooping in to release a shiny golden chip that lands perfectly in place to secure the win—mirroring the club’s dominant streak. A fun concept that masterfully blends creativity and brand identity with a resonant twist on sports sponsorship.