Dior Beauty Golden Key Unlock Christmas at a Shop
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Dior Beauty Golden Key Unlocks Christmas
A shimmering golden key unlocks a city street for the holidays in this Christian Dior fake out-of-home advertisement. The video shows a golden skeleton key floating through a Soho boutique, moving towards the door of Christian Dior. It gently unlocks the door, illuminating the store and revealing its fashion displays.
The key then floats outside, lighting up Christmas decorations along Greene Street and transforming the area into a festive wonderland with sparkling trees and dazzling lights. This campaign invites viewers to experience the season's magic at Christian Dior’s SoHo store, located at 109 Greene Street, New York. The ad uses computer-generated graphics to transform the boutique into an authentic product showcase.
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FOOH Impact ScoreOutstanding
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Artist:Day Five