CGI Video BMW Car Explodes Into Donuts

BMW Car Explodes Into Donuts on Street

Car Donut Explosion Across in a fake-out-of-home ad of BMW

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FOOH Impact Score:

Outstanding

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Credits

Brand: BMW

Who we think created this: bash.yams

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Metadata

Brand Industry: Automotive

Country: Germany

City: Munich

Effects / Animations: Large Objects, Simple Motion, Complex Motion, Inflation, Morphing & Transformation, Morphing & Transformation, Rigid-Body

Surroundings: BMW Welt Lifestyle, Pedestrian Bridge Link, Streets

Date posted: June 7, 2024

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This BMW FOOH campaign begins with two giant donuts sitting at the side of the street near the BMW Welt Lifestyle Shop, catching the attention of passersby. This moment cleverly highlights the excitement of the new BMW i4 M50 with BMW M Performance Parts as a third massive donut rolls into view, adding to the spectacle. The excitement builds as the donuts cross the pedestrian bridge in a playful and energetic display. As the BMW moves forward, it transforms into a thrilling explosion of donuts, scattering in various sizes and flavors across the street. As a perfect blend of Captivating storytelling and Creative product integration, the CGI enhancement is designed for showcasing the innovation and performance of the BMW i4 M50.