Kit Kat Floating Notifications on a Basketball Court

This Kit Kat FOOH campaign begins with a man unwrapping his Kit Kat on an outdoor basketball court, when floating notifications—messages, updates, and reminders—suddenly appear around him. This moment cleverly highlights the importance of taking a break as he effortlessly taps away each distraction while strolling across the court. Pausing for a moment, he observes the remaining notifications, then with a satisfying snap of his Kit Kat, they all tumble to the ground, reinforcing the message to not let distractions get in the way of your break. As a perfect blend of Dynamic storytelling and computer generated graphics product integration, the enhancement is designed for engagement and brand recall.