Kit Kat Floating Notifications on a Basketball Court
Floating Notifications Tumble to the Ground
This FOOH campaign features a man unwrapping a Kit Kat on an outdoor basketball court. Floating notifications, including messages, updates, and reminders, suddenly appear around him, symbolising distractions.
As he strolls across the court, he taps away each notification. After pausing to observe the remaining notifications, he snaps his Kit Kat, causing all the digital distractions to tumble to the ground. This CGI video integrates the product with dynamic storytelling to reinforce the message of taking a break from distractions.
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FOOH Impact ScoreImpressive
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Credits
Brand:
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